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Aligning the world's No. 1 family vacation
destination with the worldwide leader in sports, Walt Disney
World Resort and ESPN have joined forces to re-imagine
Disney's Wide World of Sports Complex as ESPN Wide World of
Sports Complex, creating an entertaining and immersive sports
experience for the nearly 2 million amateur athletes, coaches
and spectators who visit the sports complex each year.
The re-imagined ESPN Wide World of Sports
Complex, currently anticipated to open in Spring 2010, will
proudly boast:
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A state-of-the-art HD broadcast production
facility that will capture complex event highlights and
produce live events for ESPN media outlets
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High Definition video screens and "jumbotrons"
bringing the complex to life with updates from around the
sports world and ESPN Wide World of Sports
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ESPN Innovation Lab developing new
technology to shape the future of sports broadcasting and
production
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ESPN Wide World of Sports Grill with a
replica SportsCenter desk and guest access to ESPN360.com,
ESPN.com and more
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New and expanded amateur and elite sports
events such as ESPN RISE Games presented by Target
"This is a natural and exciting pairing
of two powerful brands to create a one-of-a-kind, immersive
sports venue that will enable athletes, coaches and guests to
experience sports in a whole new way," said Jay Rasulo,
chairman of Disney Parks and Resorts. "This project
builds on our collaborative successes and positions us to
explore more opportunities with ESPN to create new experiences
for guests at Walt Disney World Resort."
"Our involvement in the ESPN Wide World
of Sports Complex will provide greater opportunities for us to
connect directly with athletes, coaches and fans in a highly
immersive way, as well as develop new broadcast technologies
to enhance the viewing experience of sports fans across the
globe" said George Bodenheimer, president of ESPN Inc.
and ABC Sports, and co-chairman of Disney Media Networks. "Our
involvement also provides us with a unique and exciting new
media platform that will enable our advertisers and sponsors
to reach new customers and bring their products and services
to life."
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