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Attraction ID Card

Name: The Great Piggy Bank Adventure
Location: Epcot; Innoventions


The Great Piggy Bank Adventure

(adapted from news report)

T. Rowe Price Group Inc. is hopping onto a new financial attraction at the Walt Disney World Resort in Florida .

T. Rowe Price said Monday (March 16, 2009) that it will sponsor a new interactive financial education exhibit at Innoventions at Epcot inside Walt Disney World.

The exhibit — The Great Piggy Bank Adventure — is slated to open May 19.

The game is designed for a whole family to play. Once inside the exhibit, visitors set financial goals, learn about savings and work on ways to keep up with the cost of inflation and diversify their investments.

“Empowering parents to initiate discussion of the topics of saving and investing with their children is more important than ever before,” said Edward C. Bernard, vice chairman of T. Rowe Price Group, in a statement released Monday.

The Baltimore money management firm declined to disclose the financial details of the sponsorship.

 


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